Trusted by Businesses Across Wisconsin
Strategic Real Estate Expertise
Derek Morrison brings a people-focused, business-savvy approach to commercial real estate in Southern Wisconsin. Based in Dane County and licensed statewide, he specializes in business sales, leasing, multifamily properties, and 1031 exchanges. His work is built on strong relationships, market insight, and a focus on long-term value.
Hospitality-Driven Leadership
With over 25 years in the hospitality industry, Derek managed award-winning hotels across five states, including Las Vegas, Chicago, and Madison. As General Manager of Hilton Madison, he led a team of 100+ and earned multiple industry honors. Today, he applies that experience to real estate and his own hotel consulting firm.
Local Insight & Personal Connection
A graduate of the University of Wisconsin-Madison in Human Ecology, Derek is deeply connected in Dane County and expanding into neighboring counties. He thrives in underserved markets, collaborates with civic leaders, and values lasting community impact.
Outside of work, Derek is a proud uncle to four nieces and a nephew, a lifelong sports fan, a devoted dog lover, and an advocate for preserving historic buildings and local culture.
Licensed & Connected
A recognized real estate professional with statewide reach
Your Certified Expert in Southern Wisconsin
Derek Morrison is a fully licensed Wisconsin Commercial Real Estate Sales Advisor, bringing certified expertise and local knowledge to every transaction. Based in Dane County, Derek is deeply connected to the communities he serves and is actively engaged across Southern Wisconsin.
Wisconsin Real Estate Broker
License #111333-94
Available Properties
Lovejoy Manor & Event Center
10,000 SF Retail Building • 220 Saint Lawrence Ave, Janesville, WI 53545
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Price: $1,800,000
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Size: 10,000 SF
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Price per SF: $180
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Lot Size: O2 – Mixed use
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Stories: 3
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Year Built / Renovated: 1880 / 2020
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Main Building: 7,000 SF
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Event Center: 3,000 SF
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Historic Status: National Register of Historic Places
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Lot Size: National Register of Historic Places
A.D. German Warehouse
Historic Frank Lloyd Wright Building • 300 S Church St, Richland Center, WI 53581
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Space: Min. 500 SF, Max. 3,500 SF
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Size Available: 10,000 SF
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Gross Leasable Area: 16,000 SF
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Rental Rate: $15.00 /SF/YR
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Year Built / Renovated: 1917 / 2024
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Term: Negotiable
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Stories: 4
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Total Suites: 20
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Parking: 12 spaces
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Rent Type: Triple Net (NNN)
Experience in Numbers
Years of leadership in the hospitality industry
Commercial properties managed across five states
Team members organized and lead
Proudly Serving All Counties Across Wisconsin
Connect with Derek
Contact Derek Morrison Today